Virginia Marketing Case Study Example | Topics and Well Written Essays - 3000 words

Virginia Marketing - Case Study ExampleThis case study is about the Virginia Tourism stool which is considered as a creative and dynamic organisation taking the advantage of historical relevance and dish aerial of the Virginia solid ground. The corporation is also considered as one of the most important organisations in Virginia State and has been continuously snarly into the various important innovative techniques of doing business which has capitalized the way tourism business has been done in the country. callable to its romantic appeal, Virginia has remained a hot spot for the tourists and it is because of this reason that Virginia slew is engaged into delivering tourism services to the more tourists coming from around the world to visit the aesthetic beauty of the region.As discussed above that the trade riffle is a gang of various marketing tools of strategic nature which when combined produce the results which attempt to view as the organisational goals and objectiv es. Marketing communication techniques are basically the tools which are used by the organisations different departments i.e. marketing, product cultivation etc to decide upon the various important parameters.For a service lie organisation, it is very critical that the various elements of marketing communication mix fit together to achieve the maximum results. ... oduct could have on the mindset of the client may not be achieved through offering a service therefore service oriented organisations have to travel extra mile to reach and delight their customers and deliver time value to them through combination of excellent marketing communication techniques.For this purpose, organisations therefore need to be more proactive as headspring as innovative in their approach to deliver value to the customers. This is achieved through the use of various tools getable such as pricing through innovative means, initiating promotional activities which ensure that more and more customers tak e to use your services, broadening the base of channels used to generate the sales as well as engaging into effective public relation efforts so that all elements when combined deliver value to the organisations stakeholders as well as the customers.This work will attempt to study and analyse the marketing communication techniques pick out by the organization as its effort to better place itself strategically against the competition and deliver value to both its customers as well as stakeholders besides ensuring that the organisation hold highest ethical values and kind responsibility while working in an strongly service oriented industry.Analysis of Virginia Tourism CorporationThe case study provided for preparing the analysis of the various marketing communication techniques relate to the Virginia Tourism Corporation. Virginia due to its lifelike beauty as well as historical context is considered as one of the most habitual tourist spots in the country. It is very important to discuss here some of the basic characteristics of the Virginia state before discussing the various marketing communication techniques adopted by the VTC.Before discussing what is