Black & Decker Case Study

Black & Decker Case Questions Address the adjacent questions with regard to the Black & Decker instance study in up to two pages (one-sided) or two sides of one page. Do not use a font smaller than 12 or margins less than 1 inch. enliven consider the writing rubric as you begin (available on Angel). Also, do not hesitate to use punch points when listing items. 1. Briefly, what is the nature and oscilloscope of the company? Black & Decker Corporation is an organization located in Towson, Maryland.They blueprint and trade in power as wellls and accessories, hardware and home improvement products, and engine room based fastening systems (Wikipedia, 2011). For a yen time, B&D cross outs alter great strength from the consumers and the passkey Industrial segments while its Professional-Tradesmen segment has been sour. This case analyzes different preferences on how to bring forward profitable market share in the Professional-Tradesmen segment. 2. Do a SWOT Analysis for Black & Decker. Use bullet points.And feel free to use boxes here and elsewhere. E. g. , Strengths * High brand knowingness * High service rating and high quality tools done in field test * Small market share for Professional Tradesmen which makes it unaccented in the event they want make changes in their products line in this market segment. Weaknesses * Small market share in the Professional Tradesmen market segment. * B&D brands are more thinked on crime syndicate products * Professional Tradesmen do not associate quality with B&D products. Opportunities * Fast growth opportunity for professional-Tradesmen (9%) * Yellow color unused by other brands. Yellow re give ups safety. * Makita does not have retailers lane to distribute their products, and B&D develop businesses with retail stores. Threats * Yellow color is subjective it pile be interpreted otherwise rather than safety. * No retail channels where Makita dominates. * Other segments can be impacted if the new strategy in tend for Professional Tradesmen does not crap. 3. In a sentence or two, what is the counter being faced here?The issue faced here is the exacerbate of the market share of the Professional Tradesmen segment and how to overcome that decline and gain larger market share in this segment of the market. 4. Briefly present the plusses and minuses of each of the three proposed options. pick 1 The Professional Tradesmen segment focus is to be profitable at the expense of other segments market shares. This cannibalization order can only be successful for the short run. However, in the long run, competitors may take over the other two segments market shares.Option 2 Sub-branding B&D name. This option can only work for products that are already sub-branded however if this strategy fails, the parents brand may suffer. Moreover, Professional Tradesmen can lose loyalty to B&D brand if their sub-brand is too much differentiated. Option 3 Drop the Black & Decker name. The percentage of buy in terest, which reflects consumers behavior toward the new brand, is higher when DeWalt brand is included in the stack (63%) compared to B&D (44%).On the same token, one should consider that DeWalt brand may be an interest to consumers, but in fact not be a product that consumers may actually buy. 5. Indicate which alternative you would choose and explain why. Knowing that brand awareness has a large-minded influence on an organization success or failure, lets first fructify Professional Tradesman needs or want Quality and forte issues rose from the fact that Tradesmen were using consumer quality power tools in their stock sites making those house products unsustainable. Lack of differentiation in BD products design did not give them a competitive advantage in the Tradesmen market segment. To resolve the aforementioned issues, I strongly recommend BD to create a new brand without BD name attached to it that specifically targets Professional Tradesmen. From that new brand, BD can build up a new different delineation representing durability, quality and any other features that competitors do not offer or provide. Moreover, the product differentiation can easily be distinguished by Tradesmen at their work place, especially if they differentiate by color, size and shape. . What supercharge steps would you take to help assure that your chosen course of bring through succeeds? This is important. Dont skimp here. Closely work with tradesman to breed their needs are being met. Do some marketing contract and ads targeting Tradesmen market segment. Implement competitive pricing. Develop retail distribution channel with Lowes, Home Depot since these stores sell for most part heavy duties and superlative quality tools made for heavy duty jobs. This can give a competitive edge to BD.